Carlsbad, CA 92008
Manage the pre-opening set up in all business aspects to ensure a successful launch of new sites achieving visitor volume, EBITDA and other KPI targets according to board paper targets
Work in conjunction with New Openings Director and Head of Operations to set up the operational side, recruit the new team and deliver the marketing launch to achieve board paper 3 targets
Responsible for the strategic development and operational delivery of attractions post opening. Oversee the delivery of financial, brand and quality targets in line with overall company vision and strategy.
Ensure a successful strategy is in place to deliver budgeted EBITDA targets to hit budgeted IRR
Create and deliver appropriate marketing strategies for the successful sales & marketing launch of new attractions in conjunction with Marketing Director Midway New Openings to hit board paper targets. Work with the relevant brand Marketing Director to execute brand marketing and sales strategies in support of the site launch
Lead the Head of Sales and Marketing of the attraction to ensure the trade strategy is in place 8 months before opening and the marketing plans are in place 8 month to pre-opening and delivered effectively through launch and into successful operation
Work in partnership with Midway existing estate department to gain local market knowledge and specific cultural requirements and use them as panel of advisors
Lead the recruitment process supported by HR department to hire the Finance Manager, Marketing Manager and Operations Manager and the remaining team for the attraction
Provide guidance, training, coaching and leadership to head of departments and key leadership team to ensure their effectiveness
Control operational site set up and operating costs within set budgets, in conjunction with on-site operating team.
Ensure excellent operational procedures and quality standards are implemented within the each attraction, in line with Merlin group policies to achieve targeted KPIs
Monitor and safe guard product implementation according to final theming booklet
Liaise and manage relationship with landlord and key partners to ensure a smooth running of the opening process
Liaise with company legal advisers as appropriate and ensure new developments comply with local legislation particularly with respect to Health and Safety
OPERATING ATTRACTIONS POST OPENING
Work with functional heads to deliver the budgeted annual profit (EBITDA) for the geographical attractions in line with business strategy plan and board papers.
Agree Business Plan, Capex and Budget strategies to ensure attractions continue to grow according to board paper in the next 5 years.
Responsible for all aspects of Health, Safety & Security within their Business units, in line with the Group Policy (HS001). Ensure delivery of all required health and safety measures/requirements across the country.
In conjunction with the Marketing Director, Brand Marketing Directors and existing estate attractions ensure strong and co-ordinated delivery of national and regional marketing strategies c/o Promotions, Trade Marketing and PR
Work with Marketing Director and Brand Marketing Director to implement brand delivery actions across all Midway attractions to maximise cross promotional opportunities. Ensure compliance in all communications with chosen brand identities and propositions.
Define strategy to improve profitability and brand consistency standards within the attractions retail, food and beverage and other income functions.
Work with Regional Manager and Marketing Director to produce a strategic Capex Development plan for the attractions and a 5 year market plan for each site. Ensure attraction based show and non-show Capex projects are rationally justified, delivered on time, on budget to desired specifications.
Lead, consult, manage and support direct reports to deliver consistently against their respective priorities and areas of focus. Encourage the development of direct reports by creating flexible and autonomous decision making environment.
Take proactive steps to delivery across the region in terms of guest experience, KPI s and overall entertainment value.
Work with HRs to minimize staff turnover, drive staff engagement as measured through WWTK and develop succession plan of management team and key positions.
Ensure a culture that exhibits trust and empowerment. Lead by example of client way and be a role model for all employees to follow.
Our client is proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.